Most hosts write listings the way they'd fill out a form. The best hosts write listings the way they'd tell a friend. Here's the difference.
Lead with the benefit, not the feature
Don't write: "3-bedroom apartment, 85m²". Write: "Space for six people to spread out — a kitchen big enough to cook in, a living room worth spending time in, and three bedrooms that all have real doors."
Features are facts. Benefits are feelings. Renters book feelings.
Be honest about the quirks
Every listing has them. The shower that takes 45 seconds to warm up. The street that gets noisy on Friday nights. Being upfront about these isn't a weakness — it builds trust and reduces disputes after the fact.
Photos do the heavy lifting
Your title gets someone to click. Your photos get someone to book. Shoot in natural light, clear the clutter, and show every room — including the bathroom. If it's a vehicle, show the interior, the boot, the seats.
Set the right price
Search similar items in your area. Price competitively to start, get your first few reviews, then adjust. A listing with five 5-star reviews can charge 20–30% more than a new one with none.